The Big Idea and the Deal

What’s the Big Idea?

What is the Big Idea?! The Big Idea a groundbreaking project 1ic undertook to determine what aspects of a matter most to a client. This led to the revelation of the founding philosophies of 1ic. Consequently, this also led to the development of 1ic Big Deal Process.

What’s the Big Deal?

What is the Big Deal?! The process! Exactly! The development process is one of the most important yet often neglected parts in the development of a project. The process itself does not produce anything. But a well-defined process will make life (at least for the duration of the project) a breeze for both the client and 1 Interactive Consulting (1ic). That's why it's such a big deal!

Attempting to understand the process in properly developing a project can sometimes become even more complicated than the development itself. 1ic understands how important it is for the client to understand our process, in order to appreciate the work involved. So 1 Interactive Consulting decided to use a parallelism to something, which we know everyone is relatively familiar with - the human body.

Truth be told, this process was developed over 20 years ago. 1ic is happy to report it has stood the test of time despite the changing landscape of technology. 



  • 1. The BONES (project outline and or structure) are developed - Presented by 1 Interactive Consulting based on information from the client.
  • 2. Then the MEAT (content that will flesh out the bones) is developed - Written by the client through the assistance of 1 Interactive Consulting.
  • 3. Next the SKIN (layout and design applied to the meat and bones) is developed - Rendered by 1 Interactive Consulting based on information from the client; concurrent with Meat development.
  • 4. After that, the BRAIN (programming that will make the Bones, Meat, and Skin interactive) is developed – Developed by 1 Interactive Consulting based on the most appropriate technology (or as prescribed by the client); the last step in the development process.
  • 5. Finally, a PHYSICAL (quality review of the Bones, Meat, Skin, and Brain) is conducted - Performed by 1 Interactive Consulting to ensure all components of the project are in proper working order.
  • 6. Of course, once a project is deployed an optional activity would be ongoing THERAPY (maintenance that will ensure the Bones, Meat, Skin, and brain remain efficient), depending on necessity or applicability - Prescribed by 1 Interactive Consulting based on based on client needs as may or may not have been required by the client.

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