What is the Big Idea?! The Big Idea a groundbreaking project 1ic undertook to determine what aspects of a matter most to a client. This led to the revelation of the founding philosophies of 1ic. Consequently, this also led to the development of 1ic Big Deal Process.
What is the Big Deal?! The process! Exactly! The development process is one of the most important yet often neglected parts in the development of a project. The process itself does not produce anything. But a well-defined process will make life (at least for the duration of the project) a breeze for both the client and 1 Interactive Consulting (1ic). That's why it's such a big deal!
Attempting to understand the process in properly developing a project can sometimes become even more complicated than the development itself. 1ic understands how important it is for the client to understand our process, in order to appreciate the work involved. So 1 Interactive Consulting decided to use a parallelism to something, which we know everyone is relatively familiar with - the human body.
Truth be told, this process was developed over 20 years ago. 1ic is happy to report it has stood the test of time despite the changing landscape of technology.